Journalists often need to back up
Pitch as it appears on the podcast If you're an expert in your field, HARO isn't the only way to get earned media. The popularity of podcasts means you can also appear as a guest and share your expertise. This is the strategy we have adopted at Ahrefs. In 2019, our Chief Marketing Officer, Tim Soulo, set a goal to appear on over 20 podcasts . He achieved it in just 4 months. How do you find podcast opportunities? An easy way to do this is to identify people at a similar level who appear on multiple podcasts. Take Tim for example. First, paste his website (ahrefs.com) into Ahrefs'Site Explorer, go to your backlink report, and enter his name in the Include box. Then check the list to see which podcasts he's appeared Australia Phone Number Dataon. Third, find the podcast host's email address and see if they would be available for an interview . Recommended reading: 12 lessons learned from doing 20+ podcast interviews in 4 months 3. Ranking for “source” keywords In a presentation at the 2019 Chiang Mai SEO Conference, SEO consultant Stacey McNaught said: Journalists do not have access to data or premium tools. This is an advantage. Stacey McNaught SEO Consultant MacNaught Digital what does she mean?
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Journalists often need to back up their claims with data. If so, we will typically mention and link to the source of that data. For example, take a look at our mention in Bloomberg. This comes as a result of us having some unique data that helps inform the author's argument. But the problem is, you can't create old data, publish it everywhere and expect to get publicity. If you want to gain coverage with this tactic, you need two things: Interesting data. When we say "interesting," we mean interesting to the journalists involved. Delivery mechanism. Having interesting data is a start, but without a way to get it in front of relevant journalists, getting coverage becomes difficult. There are many ways to do the above two things. For example, you can create or curate data on trending topics and use tools like Content Explorer to find relevant journalists and market your resources.
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