How to turn a problem into a creative challenge
Mapping creativity blocks lack of focus juggling deadlines and priorities lack of time unproductive meetings wrong calendar waste of energy steam on the whistle external distractions unnecessary data emails telephones pressure for results how to reduce the fear of a blank page and get started creativity and burnout budget constraints time constraints overtired recipients thematic monotony limited resources Two modes of brain operation we are entering the path of creativity Focused mode vs distributed modeWhat does our brain need to create freely Formulating creative challenges Identification of problems related to marketing communicationHow to turn a challenge into a question what we create later will depend on the qualitycontent of the question Cell Phone Number List Creativity development training Day The difficult art of asking questions and observing Problem as a question we create a map of our ignorance Question mapping and the ability to choose the most important question Key elements of observation how to step out of your own shoes and focus on the end user The ability to quickly change perspective
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A look at the creative challenge from many different angles Differences and similarities are important how to pay attention to them Metaproblem What other problem might be hiding beneath a creative challenge Conditions necessary for creativity to flourish Maintaining creativity at work in a team in an organization necessary conditions The importance of the role of rituals in everyday work Creativity management skills recommendations for the boss recommendations for employees Unexpected discoveries What will we take with us What was the most valuable discovery during workshop work What will we take from our common discoveries for ourselves.
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