As with all blogs, embed links to

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Tweet The "Curated Related Content" callout contains links to one or more related content, as shown in the following image. Carefully selected-recommended-content-examples  relevant content within your posts. Our general rule of thumb is to only include links that provide additional information to our readers when it's helpful. You don't want to include links just to add backlinks. Tool Suggestions: Wondering what's working well You can use web analytics tools to see which users are clicking and which formats are working well.


I love the Google Analytics Chrome extension that allows you to see which internal links are being clicked on any page of your website. This example is from a recent post I made. google-in-page-analytics-clicks Special Database  Add links to your best posts from older, high-traffic posts and pages It may be obvious to add links to great posts as you continue to publish, but don't forget that you can also add links to older posts. Andy Crestodina shared that Orbit Media always adds links from older posts to newer posts as part of the publishing process. This is a great idea According to Crestodina, as part of the publishing process you will add a link from the old post to the new blog post. Click to






Tweet Consider ways to drive traffic to your best content without having to go very far. For example, each time you publish an e-book, the author sends you a list of updates that your webmaster will make, such as updated links, existing articles, and updated calls to action for related posts. For example, this is an excerpt from an email covering some of the changes we're making when we publish a new influencer marketing e-book. cta-option-list-example Have a popular posts widget on your site Another easy thing to include on your website is a popular posts widget that allows readers to easily view your best posts. If you're working with outside writers, this is also a great place to point people when they want to see some examples. Include a popular posts widget on your website so your readers can easily browse your best posts. MicheleLinn Click to Tweet Tool Suggestion: A popular post widget we use is