Local marketing is limited to a specific

favosok627@opre

Geographical area, and then the target audience - even if diverse - is associated with this area, which makes the local product subject to limits that it cannot cross. Exposure to any harsh criticism from the public will have an impact on your brand, because complaints and comments leave negative effects on the public, and in the world of technology it has become easy for these complaints to be visible on social media. The local market cannot meet the requirements of all categories. There are products that are difficult for the merchant or seller to obtain because they are directly linked to the global market. Hence, we find some customers’ aversion to the local industry, and a greater attraction to international industries.


Example of local marketing Many examples can be clarified that constitute the essence of the local market, which are represented in the forms of local marketing, forms of national marketing, and types that are phone number database made up of the local and international fabric together. Markets such as: the vegetable market or the markets of tailors and hairdressers are considered a form of local marketing, while a market such as the spice market In the state of Kerala in India, or the sesame and corn market in Gedaref in Sudan, it is considered national marketing, while there are commodities such as soft drinks such as Coca-Cola, to which both local and international marketing policies are applied. Whal development, and human resources, and this information must be collected from its primary global sources.

   

Complexity strategy This strategy is intended to manage the complexities facing company owners and entrepreneurs in the global market, such as: the multiplicity of markets and the diversity of goals, the difficulty of identifying needs and choices, the breadth of the geographical scope, the global and local conflict of interests, and from this conflict the complexities can be managed. In the face of this conflict, the seller or The manager must balance conflicting goals by providing resources on a broader scale to achieve equitable distribution and providing an accurate information system to constantly update consumer data and their ever-changing behavior. Adaptation strategy The global climate is witnessing severe changes and fluctuations that cannot be underestimated, and patterns of consumption, demand and competition are constantly changing, and this is also evident in modern technologies and technologies that are constantly developing, and all of this requires some kind of adaptation to any emergency change, and this adaptation stems from the company’s culture and its a.