”Ong said his sites generate 60,000 visitors,

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He added.For his part, Roger Maftean, content marketing specialist at career network Zety, noted brands and marketers should consider new or different channels based on forward-looking data and trends.“So let’s say we are thinking about where digital marketing is headed come 2021,” he said. “How are we preparing for it and what steps are we taking precisely to make our digital marketing strategies ahead of the curve for 2021.



What’s more, marketers who rely too heavily on a Belarus Mobile Number List single channel risk losing traffic if, say, Google updates its algorithm or Facebook disables an account, said Nelson Jordan, head of marketing at the Ecommerce Profits, a digital marketing firm focused on ecommerce platform Shopify.“Figuring out channel product fit is a balance of resources, monetization strategy, and customer interests,” Mastrandrea added. “When thinking about which new channel(s) to prioritize, reverse engineer who your customer is and pick a channel based on where their interests take them.





Always test before you lean in and continue to keep an eye on your metrics as you measure efforts.”But the key is balance between tried-and-true and up-and-coming channels.“Once an opportunity has been identified, double down and spend 80% of your time working that channel,” said Jeremy Ong, owner the money-making blog Hustlr and other similar sites. “At the same time, 20% of your time should be spent experimenting on media channels that could possibly work for your business to find the next low hanging fruit.