|
This page is usually the page with the most SEO potential because, as the primary page, it has more authority than all other pages. Do we guide it to “sales + product”? "Buy+Product"? You may already have other internal pages for buying and selling, so the home page may cannibalize them and render them useless. You might consider other alternatives, such as positioning your homepage as "Buy + Products," although if you use a keyword research tool you'll find that they often have very low search volumes. Therefore, you will most likely end up choosing to reinforce your brand on your homepage. Asymmetry between buying and selling: You have to talk to your customers to understand what their interests and priorities are.
He will pay you to do SEO, and SEO is basically to attract traffic, but you should not only worry about bringing him thousands of visits, no, the key is to bring him qualified traffic and bring him what he wants. Business. For example, if a client tells you that they already Antarctica Email List have a wholesale channel where they can buy cheaply and they want to do SEO primarily for sales, then we have to take that into account. Or vice versa. The question usually goes like this: The customer tells us that he wants to buy and sell equally through the website. Let’s take a look at the page and we see that there are 300,000 URLs for products, categories, and brands for sale. For purchases, on the other hand, we have only sad forms. This huge asymmetry, of course, has a huge impact on SEO, because to Google, your website is not a website that buys and sells products, no.
It is a website that sells second-hand products and has a form. If you want to attract SEO traffic from people who want to sell your used products through your website, you have to use your imagination. Some ideas are: making sales pages for different categories or different brands; or even a product page, for those who want to sell a 256GB iPhone X. Other options are guides or how-to articles. On our blog, guide clients who want to sell certain products or brands. Keyword positioning – This is very important. In this article we discussed buy and sell pages, but from what perspective? If our customer's primary task is to sell watches, then the type of keywords we want to attack is "buy watches + second-hand".
|
|