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It should have a great title Let’s face it, no one is going to click on your video if they don’t see it as something worth their time. That’s why every native ad video must always have a great or opening line that will entice people to click. For that reason, your video title should: Provoke curiosity Offer value — either informative or entertainment Be descriptive. Don’t make it a sales pitch People hate being sold to. We tend to get on the defensive when we sense that someone is trying so hard to sell us a product or service. Appear to be too salesy in your video ad, and you might end up turning viewers off.
to deliver your advertising message without appearing to be trying so hard to sell your product or service. Don’t take too much time Online users have a ridiculously low attention span that plays a part in choosing what they watch and how Lebanon Phone Number Data long they watch. The faster you can municate your message, the better. As a rule of thumb, you should be able to get your message across to the viewer in under one minute. If you can do it in seconds, thenfantastic, and if you can do it in seconds or less, then you’re a marketing genius. Include a call to action Be sure to tell your viewers at the end of the video what action you want them to take.
For example, your call to action may be: “Call us on this number”, or you can ask them to visit your website. Anything that will help convert them to leads is just fine. It should be mobile-friendly Users are more adapted to watching videos on mobile. People are times more likely to view a video on their smartphone than they are with a puter. Research also says that it’s easier for people to pay attention to a video on their smartphone than on a puter, and that is just enough explanation as to why mobile-centred creatives generate more brand lift than advertising campaigns not optimized for mobile.
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