How will I know if there are problems

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In short, as you can see, from this initial information comes a first impression of precise planning at both an operational and strategic level of what your company will be. This is why not even a single step should be overlooked. Measurable. We are at the second step of our journey. After specifying our overall goal, we make it measurable. In fact, it is essential to set up an analysis system to understand whether you are aligned with the objective or whether you are still far from achieving it. When it comes to business, it is not possible to measure "in spans", in an approximate way: an objective presupposes a profound effort - economic and operational - on the part of the company and, consequently, must be approached seriously. In this context, evaluating the progress you are making takes on great importance: it allows you to stay focused on your focus and to be motivated, step by step, when you see that you are getting closer to your goal.

If, on the other hand, you notice that the strategic actions you have planned are not leading to the desired results, you can turn around as soon as possible and move on to plan B. A measurable objective answers questions such as: How will I understand where I am in my journey?  or if everything is progressing according to the Marketing Plan? How will I know I have achieved my goal? In the case of our example regarding the pizzeria and the increase in customers, we will ask Agent Email List ourselves: how will I keep track of how many customers I am welcoming into my business day after day? When will I know I have achieved my goal? Obviously, you can't afford to hand count every single customer who enters your pizzeria. You will have to find another method. Which could be? At site level you can take advantage of tools such as , but in everyday reality? You could, for example, give your business card to each customer.





By knowing how many business cards you will deliver, you will know for sure how many customers come to eat pizza in your business every day. The important thing is that you have a starting point, that is, knowing how many customers you have had in the past, to be able to compare them with the number of customers today. This way, you will easily notice the progress you are making and where you are on your journey towards your goal. Achievable. This is the focal point of the process that allows you to set the objectives of your marketing strategy. We have repeated over and over in this article that it is essential to achieve objectives that are within the company's reach, realistic and not abstract. Setting the goal of increasing your turnover by 150% over the course of the year, you can easily understand, is not very credible. It's beautiful and right to be ambitious, but only up to a certain point.