Most email marketing services and templates

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Of course, if your followers include nurses who work night shifts, the optimal time may vary. According to GetResponse research, overall, the best time to send an email is between 11 a. m. and 2 p.m. As for the day of the week, the data varies.

As a rule, this is Friday or Tuesday. Below are two Brunei Email List graphs from the Global Email Marketing Statistics report (Q2 2018) with more detailed data: Email open rates depending on time of day Email open rates depending on the day of the week Send your mailings at a time when there is the greatest likelihood that your letter will be opened.

Optimize for mobile devices  have responsive design built-in. If you don't have this, you are making a big mistake. More than 50% of emails are opened on smartphones and tablets, and in the absence of responsive design, poor subscribers receive content that looks something like this: Unoptimized email message on a mobile phone screen Nothing irritates subscribers more than ill-conceived email campaigns.