The fundamental distinction between "total users" and "actives

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You know the importance of learning about metrics and the benefits you get from analyzing them correctly? Gain valuable insights into user behavior: Understand how users interact with your app. Identify friction points that could lead to uninstallation or data wipes. Evaluate the impact of updates on user behavior. Improve user experience: Make data-driven decisions to optimize your app and increase user retention. Offer a personalized and relevant experience for each user. Increase engagement and conversions: Based on the data, understand the frequency of repurchase, access and increase engagement in the use of your application. Encourage users to update to the latest version of the app. In addition to the standard metrics, which can be examined by filtering by your iOS or Android app host, or even by platform, GA4 offers a variety of other metrics that can prove incredibly useful depending on the specific context of your project.

Before we dive into this universe of metrics, let's start by elucidating". This knowledge is essential for a more in-depth understanding of the analyzes we will carry out. So, let's go! Active Users: Definition: Refers Azerbaijan Phone Number to the number of unique users who interacted with your app or website during a specific period of time, such as a day, week, or month. The user will only be considered active when they are involved in a session or when the first_visit event (or first_open in applications) occurs, or the , which records periods of engagement during interactions. Example: If 100 different people accessed your app today, then the number of daily active users (DAU) would b.



Total Users: Definition: Indicates the total number of unique users who have accessed your app or website over a period of time, even if they stay for less than 1 second, such as since the app's launch or in recent months. Example: If, since the launch of your app, a total of 1,000 different people have accessed it at some point, then the total number of users would be 1,000. An illustrative example is when someone accesses a page, does not wait for it to load and closes it immediately. If your website is performing slowly, this scenario may occur. In these contexts, access is counted in the total number of Users, but is not considered for Active Users. DAU/MAU (Daily Active Users to Monthly Active Users): This metric shows what proportion of daily active users are also active throughout the month.