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Coca-Cola Type of segmentation: Geographical Another customer segmentation example is splitting buyers into groups based on their location. That's the approach Coca-Cola follows. They sell their products globally. While many drinks like Coca-Cola are available in over countries, some like Ciel bottled water are only sold in Mexico, Morocco, and Angola. The brand tailors its offering to local tastes. For example, they acknowledge that consumers in Asia prefer sweeter flavors than those in the US or Europe. They modify their drink formula to satisfy different preferences. Customer segmentation example, product differentiation based on geography by Coca-Cola Image source What we love: Segmenting buyers based on geography allows the brand to better recognize cultural and climate differences, which drive customers' buying preferences.

Tailoring their offer accordingly helps companies reach a wider audience and maintain a high Phone Number List market share. . Nalu Type of segmentation: Psychographic   state of urgency   Nalu is a boutique women's clothing brand. Each collection features a limited number of items, which are added to the online store throughout the season in "product drops." Like many small businesses, Nalu has a relatively modest, but loyal client base. There's one customer segment that's particularly enthusiastic about new products, i.e., newsletter subscribers. Nalu knows how to make this group feel appreciated, all the while creating a sense of urgency. Newsletter subscribers receive an exclusive link,  ahead of their launch in the store.

This way, clients can buy clothing in their size before it runs out of stock. They use the same approach for their archive collection sales. customer segmentation example, early product access for newsletter subscribers Image source What we love: Nalu is a great example of how you can use customer segmentation to strengthen the bond with your high-value clients. Not to mention, this tactic offers a great way to boost revenue from clearing older items. . Duolingo Customer segmentation: Behavioral For the language app Duolingo, retaining users comes down to keeping them motivated as they memorize new words and phrases. They realize that most language learners eventually lose their initial drive and need a pick-me-up to continue studying.