The best way to do this is to look at the

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URL, Top keyword, and Position columns. For example, if we look through the report for our blog, we see our guide to guest blogging in position four for “guest blogged.” 5 guest blogging top keyword It’s clear from the URL that our target keyword here is “guest blogging,” But as the Top keyword is something else, it’s highly unlikely that we’re ranking in the top three positions for “guest blogging.” If we hit the “Keywords” caret, we can confirm this by looking for that keyword and checking the ranking position. 6 guest blogging keywords Note that if your post isn’t targeting a ‘meaningful’ keyword with search traffic potential, it’s probably not the best candidate for republishing. For example, our post about starting a link building campaign fast doesn’t target a specific keyword, so we wouldn’t republish that post to get more traffic from search engines.  



Make sure it’s not a new page There’s no point republishing posts that were published recently. It takes time for Special Data posts to attract backlinks and for Google to understand where they deserve to rank. For that reason, we don’t usually republish posts unless they’re at least twelve months old. You can quickly check a post’s age by looking at the publish date. 7 guest blogging publish date It seems that our guest blogging guide was published over two years ago, so this one is ripe for an update. C. Rule out backlink factors Content isn’t always the reason your posts aren’t ranking. It’s sometimes because those that outrank you have more high-quality backlinks and ‘link authority.’ To check if that’s the case, search for your keyword in Keywords Explorer, scroll to the SERP overview, then look at the Domain Ratings (DR) and URL Ratings (UR) of the sites and pages that outrank you.




If we do this for “guest blogging,” we see a few lower-authority pages from lower-authority sites outranking us. 8 serp guest blogging That tells us this is probably a content issue. If we were to refresh and republish the post, it’s highly likely that we could rank at least one or two positions higher. However, if we do the same thing for the keyword, “how to improve SEO,” we see the opposite. All the posts that outrank us have higher UR scores, indicating higher page-level authority. So, in this case, it’s probably a link authority issue, not a content issue. 9 serp how to improve seo D. Make sure it’s an ‘informational’ query Just because there are pages that outrank you with fewer backlinks, that doesn’t always mean there’s an opportunity to get more traffic by republishing your post.