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Display Planner may be gone, but creating custom audiences in the Audience Manager tool can help you come up with lots of different ideas to test. Custom intent audiences have always been my favorite targeting option for both video and display advertising campaigns. Display Network custom intent audiences offer additional benefits. Google provides advertisers who create these audiences with a list of recommended keywords that we can choose to add to our audiences.

This feature will not appear when creating a custom intent audience  for Bolivia WhatsApp Number YouTube. Google Shows Web Error Custom Intent Audiences If you feel like you’re running out of new custom intent audience ideas to test, or you may not know where to start, Google may have more options for you. As you research audiences to add to your ad group, Google may have compiled an automatically created list of custom intent audiences for you to test. These audiences can be built based on your remarketing lists, search campaigns, website content, user behavior, and more.




Auto-created audiences have worked really well for me on a few accounts when I ran out of new ideas to test, so if you're out of new ideas, give it a try. Google Shows Network Error Automatically creating audiences to test new options from broader targeting categories (e.g. topics, interest audiences, etc.) may still work. I always like to try to be as specific as possible with my audience before expanding my reach. If you find that some targeting options work, that's great! But don't get complacent. Continuously test new audiences to reach your target customers, and custom audiences are an easy way to keep display testing going.