LinkedIn requires a more professional tone,

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While Facebook can be more light and fun. SEO copywriting knowledge is also very helpful to know about. More on this later! You must be able to create messages that are quickly understood by your audience and promote a positive sentiment. Through writing, the Social Media Manager should enhance their brand and become ‘the voice’ of the company. Some important types of writing include: Short and snappy headline writing Engaging introductions Video and image captions Structured text for easy reading because consumers will skim and scan subtitles, bullet points and numbering are key! Useful resources to help boost your writing skills  Social Media Tools Every Content Creator Needs - From choosing the perfect


image to making a video for TikTok, here are some great content creation tools to help you along the way. The Best AI Copywriting Tools for  - Get tips on how to use AI in your copywriting and social media content. eBook: How to Write B2B Email List
Well Online - Find out how to create great online content, from planning to formatting for online consumption. . Research Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what your competitors are doing, even on a daily basis. Great Social Media Managers set up Google Alerts on popular topics and use tools like Feedly, Ahrefs and BuzzSumo to keep up with trending content.





The Twitter Trends sidebar and the TikTok ‘Discover’ tab are useful, while hashtag research can also help identify topics to tap into. Useful resources to help boost your research skills Social Media: What Countries Use It Most & What Are They Using? - Find out how to target key social media demographics and improve how you promote and grow your audience. Social Competitor Analysis Tracker - Use this template to track how well your competitors are doing in terms of reaching their target audiences on different social media platforms. . Customer Service According to research by Khoros, about half of .