There's a relatively new video where

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John Müller says - that's also linked below - John Müller just says that Google more or less ignores most press release links, right? So, because: This doesn't see these links as natural recommendations, but rather as something that the webmaster or the company itself does. Accordingly, the press releases make no sense from an SEO perspective. How is it otherwise? Do they make sense otherwise? And the actual purpose of a press release is to make journalists aware of something that is happening in the company. As I said, the backlinks are of no use.


But what if you really want to reach journalists? There is of course the possibility of press releases. However, journalists don't read these cheap portals, in quotes, which are out there in abundance, but rather, what I noticed: If you really want to do press work, the best thing you can Special Data do is that you know the journalist personally , you've already seen him on site and he knows you. And then you have a news item and say “Hey, we have something here, do you want to write about it?” That's the best way and that's what press and PR agencies do and press work means. Really know the journalists personally, not by phone, not by email, but to know them personally, if possible for a long time, yes.




Large companies work in such a way that they have their contacts at certain newspapers and then they know: If they want to place a story, they can do it about it. If you now say you don't know any journalists and it's difficult, there is another option. Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Subscribe now A company in Germany that you probably know is central to this, that is the dpa, the German Press Agency.