If you’re not using them

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You’ll be left in the dark about the success of your marketing campaigns. Also called codes or tags, UTM parameters help you track where the traffic to your website comes from and measure the results of marketing campaigns. Using them is essential if you want to know where your customers come from. They’re key to digital marketing, and the not-so-secret ingredient of most marketing software. But while they’re one of the first things a digital marketer should learn how to use, you won’t find two marketers who use them in the same way.

In this post, we’ll look at how Phone Number Data to use UTM parameters, some of the challenges involved, and check that you’re using them to their full potential. We’ve also produced a free tool to let you easily generate shortened links that include UTM codes, saving you several hours each week. How URLs are structured Using UTM parameters to track marketing campaigns The 5 different UTM parameters How to read UTM tags in Google Analytics How to create URLS with UTM tags UTM best practices & FAQs Learn where your leads come from with this UTM Builder.




How URLs are structured Before we look at UTM parameters, we need to start by looking at URLs. The acronym URL stands for Uniform Resource Locator. Every single piece of content on the internet has its own unique URL address. To understand how URLs work, it might help to compare them with real addresses and how things get sent to them. To start with, you have the Hypertext Transfer Protocol or HTTP.