If you’re not using them

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You’ll be left in the dark about the success of your marketing campaigns. Also called codes or tags, UTM parameters help you track where the traffic to your website comes from and measure the results of marketing campaigns. Using them is essential if you want to know where your customers come from. They’re key to digital marketing, and the not-so-secret ingredient of most marketing software. But while they’re one of the first things a digital marketer should learn how to use, you won’t find two marketers who use them in the same way.

A website domain name is like the city in which you live.  Phone Number Data All you really need to know is that this protocol enables things to be sent to a particular address. It’s a bit like the Royal Mail or a courier company. There are two basic variants of this protocol, HTTP, and the more secure HTTPS. Most websites now use the HTTPS protocol.





How URLs are structured Before we look at UTM parameters, we need to start by looking at URLs. The acronym URL stands for Uniform Resource Locator. Every single piece of content on the internet has its own unique URL address. To understand how URLs work, it might help to compare them with real addresses and how things get sent to them. To start with, you have the Hypertext Transfer Protocol or HTTP.