They’ll also enjoy a more personal connection with their customers

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The whims of algorithms. , which tracks with all the consumer preferences we’ve seen lately. Topic clusters Remember the old “hub-and-spoke” content model? That’s where you created one big, high-level asset (we’re not bringing “skyscraper” back!) that linked out to several smaller posts, each zooming in on one aspect of the topic. Well, they’re back. And we agree with Tracy Wallace, the Director of Content at Klayvio, that it’s a great strategy not just for SEO, but for moving people through a content funnel. Content marketing trends - screenshot from the Contentment newsletter In her Contentment Newsletter.


Tracy Wallace opined on the comeback of the old hub-and-spoke model. Just make sure your hub content is super valuable and unique. Which brings us to the third retro strategy we expect to see more of in But first: A successful topic Iceland Phone Number cluster is built on great keywords. Use our Free Keyword Tool to find the phrases your customers use to learn about businesses like yours. Original research AI works by analyzing existing text to create something new. That’s why original research is the ultimate counter to commoditized content. Content marketing trends - stats from the Wordstream Facebook Ads report Our own WordStream Facebook ads and search ads benchmark reports are always among the highest-performing content we produce. Original research gives your audience something they can’t get anywhere else. It’s a strong signal of authority and experience to Google.




And it gets tons of backlinks and PR play. As content gets more commoditized in , we will see some of the best marketers invest more heavily in research to beat the bots. How to prepare for this trend: Consider what type of original research you can conduct (surveys, internal data). Create a hub asset with your data and the insights you pull from it. Distribute pieces of that data through blog posts and on social media. Get creative with formats like infographics, short videos, and sharing your findings on blog posts. Content Marketing Trends You Need to Know in (+Tips to Prepare) Rob Glover