How to launch a good business idea? The key is in the type of client

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We may have a business idea in mind or want to start a project but we don't dare to take the step because we simply don't know where to start. But what if the key is in the public we want to access? Finance expert Natalia de Santiago reveals some ideas that can help us start a business from another perspective in a new chapter of  financial culture program created with the aim of raising awareness among the population about the basic concepts of personal finances “When we think about our future clients, we not only need to know who they are, what they value and what their priorities are,” warns De Santiago. For the specialist, there is something more. “You also need to know their preferences,” he notes. When we look at the client, making them the main protagonist, “we will be prioritizing the business model over the purely financial vision,” explains De Santiago. And knowing who our audience is will help us define the project to promote.

When we think about our future customers, we don't just need to know who they are, what they value, and what their priorities are. It is also necessary to know your preferences” Engineer and financial expert According to the Russia Mobile Number List expert, the strategy to follow will consist of several steps. First we will identify the client and their needs, and then see what type of services or products can cover those needs. In reality, it is about identifying a problem that our target customer is facing and for which there is no solution yet. Putting yourself in the client's shoes, knowing what they are looking for in the market, is one of the keys to success. Although not the only one. When starting a business, you can't take anything for granted, but you have to invest time and effort in gathering all kinds of information. It is also important to validate our business idea, looking for evidence or objective data that confirms that the problem we have identified exists and that customers are looking for a solution and are willing to pay for it.



After that, it's time to look at the numbers and work on the financial vision. When starting a business, nothing can be taken for granted, but you have to invest time and effort in collecting all kinds of information. Find the formula to reach potential clients We must be clear about the margin that each product will leave us and the acceptance it will have among our customers, without forgetting possible promotions or discounts that will act as an audience hook. In any case, the finance specialist highlights the importance of having a sufficient number of potential clients and being able to access them. “There is no point in having many customers who need our solution if, for example, they are too far away to deliver our product or service to them,” he says. We will have to think about where we are going to find our client, what type of channels are ideal to publicize our product and how we are going to communicate it. All this, taking into account that any business idea is not alone in the market.