Why do consumers buy from your competitors?

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What characteristics attract consumers to competitors' products? What gaps in your product do your consumers identify in comparison to your competitors? Studying consumer behavior helps to understand and face competition. according to consumer expectations This allows your brand to offer a competitive advantage. Invent new products We all know famous brands that come out with new products such as New Coke Crystal Pepsi Colgate Kitchen Entrées etc. But the truth is that most of us These are new products and new ideas. Most often it ends in failure. The failure of new products is estimated.


This ranges from  to  according to the industry. Companies continually strive to improve the success rate of new products or ideas. One of the most important ways is to conduct a good and careful study of consumer behavior. With the help of consu Job Seekers Phone Numbers List mer behavior analysis Nike realized that the majority of its target audience were not professional athletes. But many are striving to be more like athletes. So at the London Olympics Nike launched a campaign to promote athletics called “Find Your Greatness.” Aims to promote inspiration in being an athlete. It's not just for athletes with good results. But it wants to include everyone regardless of their physical abilities.





The campaign was well planned and of course there was thorough data analysis before any action was taken. Ultimately such a message can inspire many consumers and greatly attract target consumers. Maintain relevance in the market When the world changes as quickly as it does today. The biggest challenge we all face is staying relevant to our target market. And do you know what are the main reasons behind the rapid change? The answer is the everchanging behavior of customers. Because today's consumers have more choices and opportunities. This means they can easily switch to a company that offers better products and services.